Rising Opportunities in Asia: Recruitment Strategies for Vietnam, Indonesia, and the Philippines

Objective: 

Explore how institutions can strengthen student recruitment in Vietnam, Indonesia, and the Philippines, where interest in U.S. education is rising. Identify data-driven approaches, partnerships, and programs that align with regional aspirations and mobility trends.

Key Topics

• Vietnam: A consistent pipeline of academically strong students; how affordability and local counseling networks are shaping decisions.

• Indonesia: A growing middle class fueling interest in U.S. degrees, especially in STEM, business, and creative fields.

• The Philippines: English proficiency and strong U.S. cultural ties driving new outbound interest, particularly at the undergraduate level.

• Policy & Mobility: How regional and U.S. visa policies affect student flows and recruitment timing.

• Digital Recruitment: Using localized content, social media, and counselor partnerships to engage students year-round.

New Opportunities

• Career-Ready Programs: Hospitality, healthcare, and digital media programs that align with Southeast Asia’s job market needs.

• Pathways & Community Colleges: Interest in affordable, transfer-friendly options to enter the U.S. system.

• Graduate and Tech Fields: Demand for practical, skills-focused programs (data science, cybersecurity, AI, and digital marketing).Identify recruitment opportunities in Vietnam, Indonesia, and the Philippines, where demand for U.S. education is growing.

Q&A